Launch AI-Infused Strategies

In this section I share examples where I’ve developed and implemented strategies focused on customer needs, aiming for growth and new value creation. The combination of my creative and analytical skills has allowed me and my clients to craft winning strategies and generate new value, avoiding commoditization. This was especially evident during my leadership role at IDEO in Germany. Now, by integrating AI, I’m expanding limits even more, developing strategies with greater speed, accuracy, and innovation.

Here are some examples of my work successfully creating and executing strategies


Company
IDEO

Description
During my extensive leadership tenure at IDEO Germany, I orchestrated the development and execution of innovative, tailor-made strategies for the German market. By synchronizing organizational goals with the pulse of market trends, I ensured that IDEO was agile and proactive, elevating our strategic responsiveness and impact.

Result
This strategy enabled us to expand and solidify IDEO’s business and brand presence, consistently delivering superior value to our clients over the years. The strategies I implemented not only fortified IDEO’s leadership in the market but also cultivated a fertile environment for ongoing growth and innovation. We developed and integrated new capabilities and offerings, attracted and retained top-tier talent, and ultimately surpassed client expectations, making significant contributions to their success.


Company
Bayer

Description
Navigating innovation in our fast-paced, complex world is challenging, a hurdle Bayer faced. To overcome this, we formulated a pioneering strategy for Bayer’s Healthcare and Crop Science divisions, enabling expansive, swift, and effective innovation with key external collaborators. This approach led to the establishment of a network of Labs, designed to amplify innovation by fostering partnerships with renowned scientists and startups and involving end users.

Result
The outcome is a vibrant network of entrepreneurial science labs in major cities, open to the public. These labs are collaborative spaces where customers, entrepreneurs, innovators, and top scientists co-create solutions to urgent challenges in healthcare, crop science, and environmental sustainability. This innovative approach has accelerated solution development and created a synergistic ecosystem to tackle complex issues affecting our health and the environment.


In addition I’ve had the privilege of collaborating with a large and diverse array of leading brands around the world, spanning multiple industries, including the following companies.

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